The listing agent is responsible for marketing the client's property based on what?

The listing agent is responsible for marketing the client's property based on the seller's authorizations. This means that the strategies, methodologies, and specifics of the marketing plan must align with what the seller has communicated and agreed upon. The seller provides guidance on aspects like the listing price, preferred promotional channels, and any restrictions or preferences regarding how the property should be presented.

When a listing agreement is signed, it serves as a formal document that outlines the expectations and authorizations given to the agent. This agreement ensures that the marketing efforts are tailored specifically to the seller's wishes, which can help in effectively targeting potential buyers and ultimately achieving a sale that satisfies the seller's needs.

In contrast, while factors such as market trends and brokerage policies might inform the marketing approach, the primary responsibility of the agent is to adhere to the seller's directives. Understanding the seller's goals is crucial for creating a marketing strategy that not only resonates with the market but also aligns closely with the client's vision for their property sale.