What must a real estate licensee do if a customer requests to be placed on a "do not call" list?

A real estate licensee is required to immediately place the customer's number on the "do not call" list upon receiving such a request. This action aligns with the legal and ethical responsibilities that govern real estate practice, particularly in relation to consumer privacy and preferences. Respecting a customer's request to be on a "do not call" list is crucial for fostering trust and maintaining a professional relationship.

Additionally, adherence to this guideline is important because it helps avoid potential violations of telemarketing regulations, which can lead to penalties. By complying with the request, the licensee ensures they are respecting the customer's wishes and following best practices in customer relationship management.

Understanding that failing to honor such a request — whether the customer is a past client or not — could lead to undesirable outcomes, including loss of clientele or legal repercussions, underscores the importance of this action. Proper handling of such requests is a significant aspect of operating with integrity in the real estate industry.